After years of hard work, dedication and effort to become the best in their chosen sport, an escalating number of talented sports people find that they can no longer cope with the financial burden of competitive sport and quit before realizing their true potential. The key to a successful and sustained career in sport not only depends on performance and results but a good support network comprising family, friends, fans and business contacts. All this is provided through Self Promotion in Sport.
“Why would anyone be interested in me? inch people might ask, “It’s unlike I am on the TV winning major events every week”. In reality, if sports individuals 축구중계 were on the TV on a regular basis winning major events they would formerly achieved their goals and therein lies the big “Catch-22” in sport — the rewards are there when you make it to the top but you really need the support now to be able to make it happen! In respond to the question of who would be interested in me, the answer is straightforward; those who know about you, which again comes home to Self Promotion in Sport.
Self Promotion in Sport starts with friends and family. Sports people need to keep their friends and family regularly updated regarding their efforts, goals and achievements. One of the most efficient ways to provide this is via a personal sports website, which will be regularly updated. Well-informed friends and family should be regarded as the sports model’s free marketing team and grow encouraged to spread the word about the model’s efforts, goals and achievements. Once the free marketing team has been assembled and briefed, the team should be asked to help you build your group of fans and develop business contacts, as necessary.
Just as as the sports person should create a buzz amongst people that they know, the sports person should also ask their friends and family to do the same. If a sports person has a personal sports website, friends and family should be asked to email links to the site to as many people as they know. People may click on a link on an email to visit the site than type the address into a web browser; however, when the sports person or their friends and family meet people who might be interested in following their career, a business card with the address of the website or at least a contact address, creates a good impression.
Media exposure may be accomplished often. The internet is becoming the easiest way to gain exposure, as sports people can create and post their own articles, blogs or forums strings. All such methods can present opportunities to insert links to the sports model’s personal sports website. Printed media exposure can be more difficult to achieve; however, can provide excellent results. Free local newspapers are often looking for local residents with interesting stories to produce an article on. When approaching local reporters, sports people should first write down a list of content that would make a potential article interesting to the general public. Interesting content may consist of achievements, funny stories, career ambitions, charity work or an insight into the sport such as “a day in the life of a……. inch Again, sports people should ask their friends and family to help generate interesting content.
For those who meet the criteria to simply accept financial support, equipment, clothing, modeling work, product endorsements, etc. members of their group of fans could one day become excellent business contacts, so developing a group of fans during infancy is essential. Sports people should set realistic goals for business contacts. Many automatically think about lucrative contracts with the major sports equipment and clothing companies; however, they are unlikely to come to fruition until such companies can experience significant advantages of an agreement. The key to building successful business contacts is to think “small, local and multiple”. It is not only the major companies who are looking for sports individuals to do product endorsements, modeling work in order to help with branding and reaching their target audience. It is not only the companies who are related to a sports model’s particular sport who could be considered good business contacts either. Sports people should look at the products that individuality in their sport promote and discover several small local companies who may benefit from their connection. If the sports person has been aggressive in their self promotion efforts, there is a chance that the local companies may already know who they are!!!!